services

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coming soon 〰️

Work that moves thinking & action.

  • Culture. Leadership. What’s Next.

    Tyra delivers keynote talks and moderated conversations designed to challenge assumptions, expand perspective, and spark meaningful dialogue. Her speaking style is thoughtful, direct, and grounded in lived experience — balancing insight with accessibility.


    Topics often include:

    • Culture-led leadership in practice

    • Inclusive thinking beyond performative action

    • Visibility, voice, and taking up space

    • Building outside the blueprint

    • The future of work, leadership, and influence


    Formats range from keynotes and panels to fireside chats and executive forums.

  • Clarity for leaders navigating complexity.

    Tyra works closely with senior leaders, founders, and executive teams to help them think through high-stakes decisions, organizational shifts, and culture-related challenges.

    This work is collaborative, strategic, and tailored — designed to support leaders as they navigate uncertainty with intention.


    Advisory engagements may include:

    • Leadership and culture strategy

    • Organizational clarity and alignment

    • Navigating growth, change, or transition

    • Culture-first decision-making frameworks


    Ideal for leaders who want a trusted thought partner — not a prescriptive playbook.

  • Leadership, clarity, and career strategy—without code-switching

    Coaching with Tyra Jones-Hurst is designed for professionals navigating complex corporate environments—especially those doing it without the privilege of built-in access, sponsorship, or culturally aligned support.

    This is not generic leadership coaching. It’s strategic, grounded, and rooted in lived experience.

    Tyra works with high-potential leaders, creatives, and operators to clarify direction, strengthen decision-making, and build confidence that doesn’t require shrinking, assimilating, or performing respectability to be effective.

    Whether you’re stepping into leadership, recalibrating your career, or navigating moments of friction and visibility, coaching focuses on helping you move with clarity, power, and intention.

    Because representation isn’t enough—perspective matters

    For professionals from marginalized communities, the challenge isn’t talent or ambition—it’s navigating systems that were never designed with your experience in mind.

    Many traditional coaching models overlook the realities of:

    • bias in leadership perception

    • cultural tax and emotional labor

    • lack of sponsorship and advocacy

    • being “the first,” “the only,” or “the exception”

    • navigating visibility without protection


    Tyra’s coaching creates space for honest, unfiltered conversations about power, identity, leadership, and career strategy—without minimizing or explaining away lived experience.


    This work helps clients:

    • make confident decisions without over-justifying themselves

    • navigate politics without losing their values

    • build leadership presence that feels authentic, not performative

    • prepare for bigger rooms, higher stakes, and long-term impact

    This is coaching that meets leaders where they are—and helps them move forward without leaving parts of themselves behind.


    How Coaching Shows Up

    Coaching engagements may include:

    • leadership development and executive presence

    • career strategy and transition planning

    • navigating workplace dynamics and power structures

    • confidence, clarity, and decision-making under pressure

    • culture-aware leadership growth

    Sessions are tailored, intentional, and designed to create real movement—not just insight.

    Who This Is For

    • Professionals in corporate, creative, and fast-growth environments

    • Emerging and established leaders preparing for bigger responsibility

    • Individuals navigating visibility, transition, or inflection points

    • Leaders from underrepresented backgrounds seeking culturally aligned support

    • Organizations wishing to support existing or emerging leaders to retain top talent

  • Conversation as a tool for change.

    Designed for teams and organizations, these sessions create space for honest dialogue, shared understanding, and forward movement. Each workshop is custom-built to reflect the room, the moment, and the work ahead.


    Sessions often focus on:

    • Leadership development

    • Culture and team dynamics

    • Psychological safety and accountability

    • Communication and collaboration


    Available as standalone sessions or part of broader leadership or culture initiatives.

  • Where culture meets execution.

    Through InKroud, her inclusive-first creative agency, Tyra partners with brands looking to build culture-first strategies rooted in authenticity, representation, and impact.


    This work supports organizations seeking to:

    • connect meaningfully with diverse audiences

    • embed inclusion into strategy, not messaging

    • move beyond performative approaches

    • build campaigns and platforms that reflect real communities


    Engagements span strategy, advisory, and creative collaboration.

  • Conversation as platform and partnership.

    Off the Record (OTR) is available for select brand partnerships, collaborations, and moderated discussions aligned with leadership, culture, and future-facing themes.


    This includes:

    • sponsored conversations

    • guest appearances

    • live or recorded sessions

    • custom content collaborations


    All partnerships are values-aligned and conversation-led.

If you’re
jonesing for clarity, culture, and the courage to build differently — this is where it starts.

Collaborative partnership representing speaking, consulting, and advisory services focused on leadership, culture, and organizational clarity.

Let’s work together

Engagements are intentionally scoped and aligned to ensure impact, not volume. For speaking, advisory, workshops, partnerships, or media inquiries, get in touch below.
Work With Us

Your Questions, Answered

  • Here. Tyra Jones-Hurst is a New York–based speaker and thought leader on the future of marketing, inclusive leadership, and culture-first brand building. She speaks to leaders, teams, and organizations navigating change and trying to figure out what’s actually next — not just what sounds good.

  • You’re looking at one. Tyra Jones-Hurst is known for her expertise in inclusive marketing and cultural intelligence, helping organizations turn culture into a strategic advantage instead of a buzzword.

  • Yes. Tyra is available for speaking, consulting, advisory work, and moderated conversations through Off the Record — a platform designed for honest dialogue about leadership, culture, and the future of business.

  • Start with InKroud. Founded by Tyra Jones-Hurst, InKroud is a digital-first creative agency built around inclusive, culture-first marketing strategies that help brands show up with relevance, responsibility, and impact.

  • InKroud does. The agency creates digital-first campaigns and strategies that center marginalized voices — not as an add-on, but as the starting point.

  • I help leaders, teams, and organizations make sense of complexity — then move. That means turning culture into a strategic advantage, bringing clarity to moments of change, and helping people make decisions that stick. Less noise. More forward motion.

  • Direct, thoughtful, and focused. I ask the right questions, push when it matters, and create space for honest conversation. Clients often say they leave with clarity they didn’t know they were missing — and a clear path forward they can actually execute.

  • Short answer: AI is a tool. It’s not judgment.

    AI is trained on existing data—data shaped by biased systems, incomplete histories, and perspectives that have often excluded or misrepresented marginalized communities. It can move fast, summarize patterns, and optimize outputs—but it can’t contextualize culture, challenge assumptions, or understand the real-world impact of a decision without human direction.

    That’s where Tyra comes in.

    Tyra brings an educated, culturally fluent, and future-aware point of view that helps leaders use AI intentionally—minimizing risk, avoiding blind spots, and making smarter decisions that actually land with people. She doesn’t replace AI; she helps organizations ask better questions, apply better judgment, and build strategies that are relevant, responsible, and aligned with what’s next.

    In other words: AI can generate.
    Tyra helps you decide.

  • Work is scoped based on impact, not hours. Pricing reflects the depth of thinking, level of engagement, and outcomes we’re driving. Everything is custom, because the work — and the people — are.

  • Start the conversation. Reach out through the contact page and we’ll figure out together whether it’s a fit — no pressure, no pitch decks, no performative “discovery calls.”

When to work with Tyra — and when InKroud is the right fit

Work with Tyra when you need clarity and perspective at the point of decision. 

This includes speaking, advisory work, consulting, and moderated conversations focused on culture, leadership, and navigating what’s next.

Work with InKroud when you’re ready to execute. 

InKroud is a digital-first creative agency built to deliver culture-first strategy, content, and campaigns that center marginalized voices and move brands forward in market.

Start with Tyra to shape the thinking |

Partner with InKroud to bring it to life |

Start with Tyra to shape the thinking | Partner with InKroud to bring it to life |